Our Team

  • Coming from a 3rd generation Agriculture and Winegrowing family

  • Studied Business and Economics in Chile at Universidad Catolica

  • More than 12 years of experience in the Wine Business (Logistics, Sales, Marketing and even has its own Pinot Noir wine production)

  • Worked the last 10 years in International Positions in Europe and North America for a large South American Wine company.

  • Last 4 years fully focused in North America as Sales and Marketing VP for Santa Rita Group. 

  • Based in San Francisco, California.

CRISTOBAL FERNANDEZ
CEO Via Pacifica US
 
 
DAVID DUCKHORN
President Via Pacifica US
  • Second Generation born and raised in Napa.

  • David participated in all aspects of his family's winery, Duckhorn Vineyards.

  • Graduated with a BS in Agricultural Finance from California State University in Fresno, in 1991, after which he spent the next three years as an Assistant Vice-President at Bank of America.

  • In 1996 earned his MBA from the University of California, Berkeley

  • 2002-2006 was responsible for the day-to-day operations of a small winery in Napa. David acquired winemaking knowledge, at the University of California at Davis.

  • In 2005, the opportunity to bring wines to China led to him overseeing the operations of Via Pacifica Selections and, in late-2007, structured a buyout of the founders to assume control.

  • In 2008, David with Via Pacifica Selections opened its first office in Shanghai, China and has developed a successful distribution platform in greater China.

VICENTE JOHNSON
Partner
  • Studied Agronomy in Universidad Mayor, Chile.

  • Specialization in Enology, Universidad de Chile.

  • Earned  MBA in Sonoma State University, CA, USA.

  • Worked for 4 years in Viña Quintay as Production Manager and Chief Winemaker.

  • 10 years of experience in the wine business, including viticulture, production and commercialization of wine, with Viña Quintay and Casas del Bosque.

  • US Wine Ambassador Viña Casas del Toqui (2013-2015).

  • Board Member at Viña Casas del Toqui.

  • Founder & CEO Trasiego Wines