Our Team
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Coming from a 3rd generation Agriculture and Winegrowing family
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Studied Business and Economics in Chile at Universidad Catolica
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More than 12 years of experience in the Wine Business (Logistics, Sales, Marketing and even has its own Pinot Noir wine production)
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Worked the last 10 years in International Positions in Europe and North America for a large South American Wine company.
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Last 4 years fully focused in North America as Sales and Marketing VP for Santa Rita Group.
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Based in San Francisco, California.
CRISTOBAL FERNANDEZ
CEO Via Pacifica US
DAVID DUCKHORN
President Via Pacifica US
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Second Generation born and raised in Napa.
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David participated in all aspects of his family's winery, Duckhorn Vineyards.
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Graduated with a BS in Agricultural Finance from California State University in Fresno, in 1991, after which he spent the next three years as an Assistant Vice-President at Bank of America.
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In 1996 earned his MBA from the University of California, Berkeley
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2002-2006 was responsible for the day-to-day operations of a small winery in Napa. David acquired winemaking knowledge, at the University of California at Davis.
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In 2005, the opportunity to bring wines to China led to him overseeing the operations of Via Pacifica Selections and, in late-2007, structured a buyout of the founders to assume control.
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In 2008, David with Via Pacifica Selections opened its first office in Shanghai, China and has developed a successful distribution platform in greater China.
VICENTE JOHNSON
Partner
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Studied Agronomy in Universidad Mayor, Chile.
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Specialization in Enology, Universidad de Chile.
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Earned MBA in Sonoma State University, CA, USA.
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Worked for 4 years in Viña Quintay as Production Manager and Chief Winemaker.
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10 years of experience in the wine business, including viticulture, production and commercialization of wine, with Viña Quintay and Casas del Bosque.
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US Wine Ambassador Viña Casas del Toqui (2013-2015).
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Board Member at Viña Casas del Toqui.
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Founder & CEO Trasiego Wines